Business Planning


Startup Money for Your Online Business

While you may be raring to jumpstart your new online business venture, there is one thing you can’t get around…start up money.

From where are you going to get the money to begin this great business of yours?

Save Your Cash

The first way to have the money you need to start up your own online business is to save up for it.

Many people know they are business-minded and start putting every extra penny they have away until it’s time to start their company.

This offers them complete independence, as they only have to answer to themselves when it comes down to how the money is spent.

Borrow

If you must, you may want to consider borrowing from your friends or family.

If they believe in you, they may also believe in your venture and be willing to help you out as you get your feet on the ground.

Start Small

Don’t try to make your company too big, at least at first. Most online businesses start small and are run out of a home office or part of a garage.

This is a smart way to start a business, as it keeps overhead costs low. As your profits grow, so can your small business.

Be Realistic and Be All Business

It’s easy to be ‘on the job’ all day and not get anything done.

Many people work on their business day in and day out, but are not necessarily doing things that will make money for the business.

Make sure the things you are doing are for a purpose, to increase your profit making potential.

Make Your Business Look Professional

While in the online world having a website can make you look like a legitimate business, there are a few more things you need to do to make sure you have the complete look of a fully operational company.

If you ever plan to promote your business, either in person or through mailings or other means, you need to have a professional appearance.

Business Cards and Stationary

These are essential pieces of paper. Any correspondence you send relating to your company should be sent on company letterhead. This gives your small business a more professional appearance than just a regular piece of paper stuffed into an envelope would.

At meetings you want to hand out professional-looking business cards.

When you are having your stationery designed, make sure to put your website address and phone number on everything, as this is how customers are going to find you.

Business Phone Line

Whether it’s a landline or on your cell phone, make sure your phone is answered in an appropriate and professional manner at all times.

You should have a dedicated line for your business, if possible. If you are using a phone that is used for personal reasons as well, err on the side of professionalism - always answer as if it were a business call until you know otherwise.

Can You Talk Business?

You should know how to talk about your company and present it to anyone you encounter in a business environment. Practice an ‘elevator speech’ (1-2 minutes) about your company that you can use to tell someone about your business.

For people to take your company seriously, you have to make sure it has a professional look. Use the tips above to do just that.

Legal Considerations - Business Structure

Once you are ready to start your business, do you know what kind of business entity it needs to be?

Many business owners don’t consider this right away - but not knowing the difference between your choices could land you in a world of legal trouble down the road.

Here’s a quick look at your options:

  • Sole Proprietorships and Partnerships – For most entrepreneurs, this is how their small business will start.

    While all the profits will be yours, so are all the responsibilities and liabilities – because the business is tied to your personal finances.
  • Limited Partnerships – In Limited Partnerships, there is one main partner who makes the decisions, and others who are investors in the company.

    The main partner will be the one who is personally liable if things go wrong, while the other partners put in money to take a share of the profits.
  • Limited Liability Corporation (LLC) – An LLC takes the liability away from the owners of the business. Instead, the business becomes its own legal entity in the eyes of the law.

    While the owner(s) will still take care of business taxes on their personal returns, they will not be forced to take on personal liability if the business is sued.
  • Corporation – Incorporating is when a business becomes completely its own entity, both legally and financially.

    This type of business will pay corporate taxes; and instead of being labeled an owner, the owner will be come an employee of the company.

Depending on the type of business you plan to run, and the risks associated with it, you need to carefully choose which type of business structure you need.

How to Write a Business Plan

Writing a business plan is one important step of starting a business that many small business owners overlook. Thinking they know how they want the business to run, they figure there is no need for a real business plan.

But the truth is that sometimes, while you are running a business, you are too close to it to see that it may not be on the path it needs to be. A business plan will be a map of sorts to keep you on track.

Additionally, if you need to get a little financial help in the form of a loan to keep your business up and running, financial institutions will insist on seeing a business plan before they will consider your request.

Here are the basics of what should be in your business plan:

Description

A description of the business is important, as this is essentially your company’s resume.

Your mission statement and company purpose should be clearly defined in this section.

Marketing

From naming your competition to how you will show you are a different entity, this section needs to explain the way you will market your company to succeed.

Finances

How much capital will it take to get your company started and keep it running?

A break-even analysis, as well as profit and loss projections, should be in this section of your business plan.

Management

How is your business going to run? All the details of what it takes to keep your business operational and the procedures that you will follow to be successful should be clearly described in this section.

If this seems like an overwhelming task, there are plenty of software programs that will walk you through the process of creating a business plan. Just make sure to do it, check it often, and update it as needed.

How to Determine If Your Business Plan is Impractical 

As you know, it is imperative that you have a practical and achievable business plan in place before you put any money into your small business.

Here are some tips that will let you know that your business plans are impractical.

Your Pricing Is the Lowest

If you project that your sales will be high because you will be pricing your products on the lower side, then you should understand that there could be someone else coming into the market with that same strategy.

This could take the wind out of your sales - and you will have a tough time earning a profit margin if you try to slash your prices any further.

No Marketing Strategy

If you know that you have a product or service that will sell well, then you should also have a strategy to market it.

What is the use in having a solution if people do not know about it?

It is important to allocate a budget for your marketing and advertising expenses in order to develop a strong customer base for your small business.

Projecting Unattainable Sales Figures

If you project very high sales and profit margins, then you will have a tough time in attaining them if there is a sudden downturn in the economy.

Your plan should display attainable figures - and any amount over those figures should be considered a bonus.

No Long-Term Financial Plan

If you have decided to invest money in the business just at the outset, then you are asking for trouble.  You should know that you will still need extra money to run the show over time.

Not having a plan for further financing or to raise cash during an emergency could seriously jeopardize the stability of your business.

It is vital to have a practical and manageable business plan in place, so that you are not bogged down in financial or marketing quicksand once you have started your small business.

5 Tips to Help You Overcome Your Fear of Selling

If you are trying to increase sales for your small business and have found some mental obstacles blocking your path, then it is time for some soul-searching. 

You need to gain insight into your problem, so that you can eliminate it as early as possible.

Here are 5 tips to remember if you frequently succumb to your fear of selling.

1.  Overcome the Fear of Failure

Many inventions would not have taken place at all if their inventors had given up after a couple of attempts.

It is very important to maintain a positive frame of mind and keep trying. You will never realize the sweet taste of success if you don’t have some persistence.

2.  Overcome Your Lack of Technical Knowledge

It is essential that you have the required knowledge about the products that you are selling.

You should absorb whatever knowledge you can from various sources.  You need to have the right information when you approach your customers.

Having the right knowledge will also make you more confident, which will lead to more success, more often.

3.  Overcome Your Lack of Passion

You should be passionate about selling your products.

If you become mechanical, then it is bound to reflect on your sales - and your customers will not be too convinced of purchasing your products and services.

4.  Overcome the Fear of Being Rejected

Many people feel afraid to talk if they have been rejected in the past.

Do not let your mind get stuck in a particular situation in the past, but focus on the future. If you have made mistakes (and we all do!), then learn from them and simply move on.

5.  Overcome Your Fear of Public Speaking

If you are not comfortable speaking in front of an audience, then concentrate on only one face in the crowd and imagine talking to just that person. This will quickly dissipate your fear.

By putting the above points into practice, you will gain confidence and overcome your fear of selling within a short period of time.

How to Ensure That Your Small Business Is Adequately Insured

You might have endured great pains to take your small business to greater heights - but if you do not have adequate insurance protection, then you could lose everything in one fell swoop.

Here are some tips to ensure that you have the right insurance for your small business.

Insure Your Inventory

You should have adequate insurance for your inventory so that in case of any theft or damage to your inventory, you can recover your investment without suffering a loss.

Insure Your Business Property

Just as you have insured your home, you should also insure your business property, especially if you have purchased it.

You should insure it against fire, floods, earthquake, etc., - but study your policy in great detail or get an expert to weed out potential loopholes.

Otherwise, you might find the insurance company pointing them out when you make a claim.

Insure Your Employees

You should also take out appropriate policies for your employees so that in case of any accident or illness, the insurance company compensates them.

This will lessen your financial burden to a great extent.

Insure Yourself

As the captain of the ship, you and your family should also have adequate insurance so that your business does not suffer if you have an accident or become ill.

To cover the worst case scenario, your loved ones should have adequate protection in case you meet with an untimely demise. This will enable them to continue running your business after your death.    

These tips will help you ensure that you have adequate financial security in case there is an unexpected glitch in your small business.

5 Tips to Get That Business Loan

When you apply for a loan for your small business, it is essential that you research and plan your moves in such a way that the bank is more than happy to give you the money.

Here are 5 tips to ensure that you get the business loan you need.

Specify Your Needs in Detail

You should provide specific details to your bank as to where the money that they will be giving you is going to end up.

This will remove any doubt, and will present your case as a genuine one. Present a logical report showing your business’ projected earnings.

You want to make sure the bank is confident that their money is safe in your hands.

Provide Sufficient Guarantees

If you can provide sufficient collateral or can arrange for a guarantor for your loan, then the bank will perceive your loan as a low-risk one. 

If that happens, your chances of getting an approval will increase dramatically.

Maintain a Good Banking Record

If you propose to get a loan from your current bank, then you should maintain a good banking record.

This will impress the bank and they will probably approve the loan. If you previously applied for a loan and paid it off on time, then that will be an added advantage.

Mention Your Credit Rating

If your credit rating is very high, then by all means, mention it in your application.

The bank might ferret out the information from other sources - but if your personal and business finances are on solid ground, then there is no harm in mentioning it.

Mention Your Past to Solidify Your Future

You should mention all your significant business achievements in your application.

This is a positive move, as your bank will realize that they are dealing with a motivated and passionate businessperson - therefore making it easier for you to get the loan.
  
By being honest and specific in your application and by maintaining a healthy financial past, you can look forward to a wealthy future.

How to Start Your Own Business after Getting the Pink Slip

In these tough, competitive times, many companies have started handing out pink slips in a bid to control expenses. There may come a time when you might find yourself at the receiving end.

If this has happened to you, you could think about starting your own small business instead of just looking for another job.

Do Not Panic: Once you are handed that dreaded pink slip, don’t panic!

Take a little time off to calmly think about the options that you have. Let go of all negative feelings before thinking about the future.

Assess Your Experience Against The Current Situation: Make a list of all the skills and experience that you have attained and then compare them with the needs of the current market situation.

Also check as to whether people are willing to pay for those skills.

Start Networking: Utilize all the contacts that you have developed over the years as an employee.

This will enable you to get some quality advice and feedback on your plans.

Make A Time-Bound Business Plan: Once you have decided to start your own business, then you should make a time-bound plan so that your thoughts can be put into action within a specified time frame.

Arrange For Finance: You will need to arrange for financing for your new business.

If you are planning to dip into your savings, then have a sufficient amount of money ready. You’ll need it to finance your business and prop it up for some time.

The above tips can help you to transform from an employee to an employer.

6 Easy Ways to Get a Grip on Your Home Business Expenses

Whether you own a standard business or a small home-based business, you will have to reduce your expenses to boost your profits.

Reducing overhead charges, combining jobs, and targeting a specific market are only some of the most sought-after methods of reducing home expenses.

1. Monitor expenses If you are not sure of where you are, there are fewer chances of you knowing where you are heading.

When you are sure of where your money is being spent, you can conduct yearly and monthly analysis of your financial condition to ascertain your course of action.

2. Take all tax deductions There are times when it is important to take tax deductions for housing, cars, food and utilities in your small business.

Very often, tax deductions are the sole reasons why many people purchase businesses in the first place.

3. Cut down on insurance expenses A major problem many people face with insurance is that they don’t miss it until they need it.

Investing in insurance is good - but make sure you buy only what you require.

4. Buy in Bulk There are many situations when small business owners are advised to buy in bulk.

Purchasing your work material/items in bulk will save shopping time and traveling expenses.

5. Get into a saving mood Saving money is more about possessing the needed motivation and diligence than it is about the actual monetary benefits you expect to derive.

6. Reducing Credit Costs Many small home businesses use personal credit cards, long-term debt, and lines of credit to finance a majority of their operations.

By switching your debt to reduce interest-charging accounts, you can save a considerable amount of money.

There are many facets of owing a home business every entrepreneur should be aware of - one of those being keeping a balance between income and expenses.

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